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  • Writer's pictureCassie Li

Social Media Marketing in the Gateway City: How Small Businesses in St. Louis Can Thrive Online

Updated: Nov 22, 2023

Social media can be an incredibly powerful tool for small businesses looking to expand their reach and gain more clients. However, with so many platforms and strategies available, it can be overwhelming to know where to start. Here are the top 10 ways you can use social media (for free!) to get more clients for your small business in St. Louis:



  1. Create a professional profile: Your profile should be visually appealing and reflect your brand's values and mission. Make sure to include contact information, a link to your website, and a call-to-action to encourage potential clients to get in touch.

  2. Post consistently: Consistency is key when it comes to social media. Post at least once a day to keep your brand top-of-mind for your followers.

  3. Use hashtags: Hashtags help your content get discovered by people who are interested in your industry or niche. Use relevant hashtags in your posts to increase visibility.

  4. Engage with your followers: Respond to comments and messages promptly, and engage with your followers by liking and commenting on their posts.

  5. Run a social media contest: Encourage engagement by running a social media contest. Offer a prize that's relevant to your business, and ask followers to like, comment, or share your post to enter.

  6. Collaborate with influencers: Partnering with social media influencers in your niche can help you reach a wider audience and gain more clients.

  7. Share user-generated content: Share content created by your clients or customers to showcase your brand and encourage others to use your products or services.

  8. Offer exclusive promotions: Offer exclusive promotions to your social media followers to incentivize them to become clients.

  9. Use social media advertising: Social media advertising can be a cost-effective way to reach a highly targeted audience and generate more clients.

  10. Analyze your results: Use social media analytics to track your results and optimize your strategy over time. This will help you see what's working and what's not, and adjust your approach accordingly.

By implementing these 10 strategies, you can use social media for free to get more clients for your small business in St. Louis. Remember to create a professional profile, post consistently, use hashtags, engage with your followers, run contests, collaborate with influencers, share user-generated content, offer exclusive promotions, use social media advertising, and analyze your results. With a strong social media strategy in place, you can grow your business and reach new heights.

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1 Comment


Unknown member
Jun 22, 2023

As a small business owner in St. Louis, I've found social media marketing to be a game-changer for reaching new customers and growing my business online.


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