If someone discovered your business on Instagram first, would walking into your space feel familiar or confusing? Your brand lives beyond your website and social feeds. It lives in real moments. When those moments align, trust grows. When they don’t, friction follows.

It’s no secret — 2025 has been a grind for small businesses. From high tariffs to cautious consumer spending, the ripple effects are hitting industries nationwide — restaurants, salons, home improvement, retail, even professional services. But here’s the good news: slow seasons are when creativity shines . This winter, the brands that connect emotionally, create experiences, and spark local buzz will be the ones that start 2026 strong . At Hot House Digital , we’re seeing inc

Learn how St. Louis service-based brands (salons, remodelers, bookkeepers) can collaborate with real influencers using gifting, affiliate codes, and paid content. Hot House Digital shares modern influencer marketing trends and tips.