In today's ever-evolving digital landscape, the fusion of artificial intelligence (AI) and traditional marketing tools is creating a new realm of possibilities for businesses in St. Louis that's just getting started. At Hot House Digital, we're empowering small and medium-sized businesses to harness the power of AI technologies like ChatGPT alongside proven digital marketing strategies for unparalleled growth and customer engagement. Here's what we are focusing on now for our clients:
1. Google My Business: Your Digital Storefront
Google My Business has completely changed how local businesses connect with their community (and to get new leads!). It's not just a listing; it's your digital storefront on Google Maps and Search, significantly enhancing your local visibility. Remember, a business listed on Google My Business is 70% more likely to attract local visits.
Actionable Tip: Incorporate local keywords in your business description for improved search visibility. I recommend reviewing your business profile at least once per month.
Paid Ad Insight: Leverage Google Ads and Local Services Ads if possible to target specific local searches, effectively capturing your desired audience.
2. Mastering Email Marketing
Email marketing remains a key action item for any small business. Mailchimp in particular transcends the limitations of traditional email platforms, offering tools that are totally free to start using. Emai marketing campaigns continue to be a powerhouse in driving ROI, with an average of $42 returned for every $1 spent. Just make sure each and every email is adding value to your client's time spent in opening your email.
Actionable Tip: Enhance your emails with personalized content based on customer data.
Paid Ad Insight: Utilize Mailchimp's advanced features for refined targeting and comprehensive analytics.
3. Social Media Marketing: A Diverse Digital Canvas
From Facebook's vast user base to LinkedIn's professional network, social media platforms are integral to modern marketing strategies:
Facebook: Engage over 2.8 billion users through community building and targeted advertising.
Instagram: Captivate more than 1 billion users with visually appealing content.
TikTok: Connect with the younger demographic through innovative, short-form videos.
LinkedIn: Establish your brand among professionals and businesses for enhanced credibility.
Actionable Tips:
Facebook: Reach a broader audience by becoming active in community groups.
Instagram: Showcase your products creatively using Instagram Reels.
TikTok: Leverage trending sounds and hashtags for broader reach.
LinkedIn: Share insights and achievements to position your brand as an industry leader.
Paid Ad Insight: Maximize reach with precision targeting options available on these platforms.
4. Gateways to Local Opportunities
Community platforms and groups like Thumbtack offer a unique platform for local service providers to connect directly with potential customers. It's a goldmine for businesses in sectors like home improvement, wellness, and events.
Actionable Tip: You are reaching a local audience, focus on your neighborhood in all content.
Paid Ad Insight: A well-curated profile on Thumbtack can serve as a powerful advertisement in itself.
5. AI Platforms & Creative Tools: The New Frontier in Digital Marketing
The integration of AI technologies like ChatGPT and DALL-E is revolutionizing how we approach digital marketing. These tools are not just assisting in content creation; they are redefining customer interactions, enhancing creativity, and setting new standards in marketing efficiency and personalization.
ChatGPT: This AI model from OpenAI excels in creating human-like text, images, and more, with new features rolling out regularly. Ideal for content creation, customer service, and data-driven insights. See how we have been using it this year.
Bard by Google: Google's AI tool, designed for generating conversational responses and enhancing customer interactions. Different to ChatGPT in that will let you quickly modify any response without having to enter in a new prompt.
OpenAI's DALL-E: Creates captivating visual content from text descriptions, perfect for social media and web or creating custom graphics you'd like to use in a marketing campaign.
Jasper: An AI writing assistant that streamlines the creation of high-quality content for blogs, ads, and emails. It was created specifically for bloggers, marketers and businesses.
Hugging Face: Offers advanced NLP models for text generation, translation, and sentiment analysis. It's evolved to now be a place where you can host, train, and collaborate with your own AI models.
Synthesia: Generates realistic AI-driven video content, ideal for social media and website engagement, instructional videos, internal training content, and more.
Copy.ai: Specializes in AI-driven copywriting for compelling ad content, social media posts, and website copy. It is built on top of OpenAI's GPT-3 large language model (LLM).
AIVA: An AI music composer, perfect for creating unique advertising jingles or custom background music for promotional content. Aiva offers a product call Music Engine that is capable of greating short compositions in various styles of music.
DeepArt: Uses AI to transform photos into stunning artwork, enhancing the visual appeal of branding and marketing materials, employee headshots, team photos, and more.
Embracing AI and Digital Tools for Business Growth
As we stand on the cusp of a new era in digital marketing, it's clear that the combination of AI and traditional tools offers unparalleled opportunities for businesses in St. Louis. At Hot House Digital, we're committed to helping small and medium-sized businesses navigate this landscape, crafting strategies that leverage the best of both worlds for maximum impact and growth. Let's embark on this journey together and redefine what's possible for your business - and stay ahead of your competition.