It's no secret that small businesses everywhere are taking a careful look at budgets and overhead costs to make sure they are only spending on what works, and eliminating what doesn't. Marketing budgets are no exception, including website redesign, company Storybrand content, and digital communication.
This year we worked with a local St. Louis business to make only the most high-impact digital updates to their website and omnichannel presence. Exceptional Energy Solutions (EES) is a commercial solar, LED lighting, and energy conservation company based in Imperial, MO. It's a young, dynamic small business passionate about helping real estate properties save money. They do this by finding solutions to improve energy usage and reporting for commercial facilities, office buildings, and retail spaces . Kenny Noel, Director of Solar, reached out to Hot House Digital with the goal of improving EES's brand experience online. So, we got to work creating a low-cost digital marketing plan that would work!
Exceptional Energy Solution's website could have been described as a "website template gone bad." It was designed by a friend-of-a-friend several years prior, and no one had logged in since. One glance at digital analytics showed that the company wasn't making any significant impact online - no one was finding the website. With cost-savings in mind, the user experience and brand aesthetic needed to be the focus. We also needed to make several key improvements to the wholistic digital presence of Exceptional Energy Solutions without exceeding the marketing budget.
First, we started by drafting custom business story-telling content for EES, following the Storybrand framework guide for telling a brand's unique story in a compelling way. This text gives the audience a clear understanding of the company's purpose, services, and communicated storyline. The revitalized narrative
Below you see the modern homepage redesign featuring easy to understand icons, crystal-clear font styles, and professional color palette any website visitor can appreciate.
Next, company information and business profiles for EES were optimized with new text, custom graphic designs, and information users are searching for. EES now has a website they are excited about, and Google reports show that more and more people are finding them online. We stayed within the limited budget while focusing on core improvements built to last, that we can continue to make progress, as budget allows.
Now more than ever, it's important that website maintenance and improvement packages are focused on the most crucial elements first. Small businesses don't have unlimited budgets. Our marketing plans are realistic when it comes to spending. Whether your budget is $800 or $80,000 for a marketing project, that money needs to be spent wisely. Website redesigns are popular with small business in St. Louis as a low-cost ways to maintain a professional brand image while also having a professional website designer analyze the overall health of your website at the same time.
We're here when you need ideas on refreshing or redesigning your website. It doesn't take an outlandish budget to communicate clearly with clients online! We are a small marketing team that can put even the smallest marketing budgets to good use. Email us to get the ball rolling!