Must-Ask Questions When Chatting with Marketing Pros at Networking Events

Frequently at networking events, I'm asked questions about best marketing practices, social media trends, and now, AI use in the workplace. As a small business owner, attending networking events can be a great opportunity to connect with marketing pros to gain valuable insights to inprove your own marketing efforts. But, are you asking the right questions and getting the most out of these events? Let's dive into seven essential questions that you should ask any marketing professional at your next event, along with some examples to help you get started.

1. Key Marketing Strategies - Example question: "In your experience, which marketing stragegies have been most effective for small businesses in recent years?"
   

2. Ideal Customers - Example question: "What steps could I take to define my target audience and tailor my marketing messages to resonate with them?"
   

3. Marketing Budgeting - Example question: "As a small business owner with limited resources, what low-cost marketing tactics would you recommend for maximum impact?"
   

4. Marketing Metrics - Example question: "Which key performance indicators (KPIs) should we be tracking to evaluate the effectiveness of marketing efforts?"
   

5. Social Media - Example question: "What social media platforms do you recommend for small businesses? Which don't you recommend for my industry?"
   

6. Content Marketing - Example question: "What seems effective these days with content marketing campaigns?"
   

7. Marketing Trends - Example question: "Do you have any favorite books, blogs, or events that you might recommend for small business owners to keep up with marketing best practices?"

And of course, AI will be a hugely trending topic anywhere you look. Asking advice on tools, plug-ins, and features that marketers are using will be a great conversation starter and help you stay up-to-date in the latest technology out there across any industry. By asking the right questions, you can gather actionable advice and learn from the experience of others. Keep in mind that networking events are not just about exchanging business cards but also about seeking knowledge and building connections that can propel your business forward. Want to ask Hot House Digital some questions about starting on a marketing plan? Get in touch with us! We would love to review any concerns or struggles with communication you may have, and come up with a solution that fits your small business goals.