Coronavirus Communication for Small Businesses - 5 Things Every Business Needs To Do
If you own and operate a small business, you are quickly realizing the importance of clear communication with your customers. Coronavirus concerns are worldwide, and people want to know quickly if you are open, and staying safe.
This is where digital marketing and communication is vital. Your website, social media channels, and online profiles need to be updated to reflect how you are operating during the pandemic and what customers can expect.
As we continue to work swiftly to communicate clearly for our clients, we're highlighting the most important things every small business needs to do, to communicate with their customers.
5 Things Every Business Needs to do, to Communicate Clearly During The Coronavirus Pandemic
1. Update Your Website ASAP
There isn't one industry that Coronavirus isn't impacting. Communicate any changes in your business hours, policies, delays, etc. right on your website's homepage. This is especially critical for services-based small businesses like restaurants, salons, retail boutiques, gyms, or other brick-and-mortar facilities. Highlight important information in bold, bigger text!
2. Post on Every Social Media Account
In the days of stay-at-home orders, curfews, and safety concerns, more and more people are turning to social media to stay connected with friends, family, and the small businesses they care about. Some small businesses are continuously active on social media, while some haven't felt the need to be.... until now.
2020 is the year to become active and engaged on social media platforms. Our favorites for small business? Facebook, Instagram, LinkedIn, Nextdoor, Google My Business, and Houzz. Use these free digital profiles to share current photos, important updates and news that's worth sharing. Take the time to log-in to every business account you currently have, and update your information. The biggest mistake we see being made today? Not posting your business hours and contact details in your bio!
3. Create Coronavirus Graphics & Signs
This is something we've spent many, many hours working on for our digital marketing clients. Clear communication is best shown visually, using easy-to-understand graphic design like this sign we designed for St. Louis County Cab & Yellow Taxi to display in their fleet of vehicles.
The design above uses icons, symbols and clear language to communicate clearly to all taxi riders that take a ride with County Cab.
4. Resist the Urge to Over Send...
Consistent communication is great. Abusing your contact list, followers, and fans is annoying. Aim to share important updates and news frequently, just be sure to avoid sending too many repetitive messages or segment lists so that you aren't bothering your audience during a global health crisis.
5. Be Kind (it's Free!)
Even if business isn't going as planned, kindness and compassion can go a long way in keeping relationships with your customers, vendors, and advisors strong. If you can stay mindful of the tone you use in your voice, emails, and social media posts, you can help to spread positivity during this pandemic.
Navigating doing business during the coronavirus pandemic will be different for every business. No matter what path you chose, be sure to communicate clearly both digitally and in real life!