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A Christmas-themed Celebrity Keg Tapping Event for Hofbräuhaus

If you've traveled to Munich, Germany or Las Vegas, you've probably heard of Hofbräuhaus. Hofbräuhaus is an internationally-recognized Bavarian beer hall and restaurant that has deep roots celebrating traditional German culture and Oktoberfest.


Hofbräuhaus is world-famous for beer, authentic German cuisine, and live music. Hot House Digital was lucky enough to be invited to the Belleville, Illinois location for a tour and discussion on marketing collaboration with our transportation client, BEST Transportation.


The Belleville location of Hofbräuhaus is located across the street from Our Lady of the Snows. During the holiday season they host the popular Way of Lights holiday lights display. In working with the owners of Hofbräuhaus, we developed a marketing plan to attract Way of Lights visitors across the street to the beer hall to continue to festive fun!

The brewery releases a new, seasonal beer each month. We created a keg tapping event series featuring celebrity guests, free beer samples, and live music. Beer hall visitors could also take a tour of the brewery facility, or sign-up for the new Keg Club.


In December, we invited a local Santa lookalike to tap the keg and bring the magic of the holidays to the brewery. Hot House Digital created a repeatable event series that the in-house team at Hofbräuhaus can use as a platform to create other successful events from. By bringing structure to events and planning, we were able to streamline the processes used to produce ongoing monthly events and social media marketing campaigns that attract beer lovers and families to this lively beer hall in Belleville, Illinois.


Hot House Digital can bring a productive energy to managing your events. Have a big product release, beer release, or grand opening on the horizon? Discuss your next event with our team!

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